Polaroid to enter commercial security market


Some of the biggest excitement for prospective sales and training managers along with integrators emanated off the floor of last week’s ISC West Conference in Las Vegas from a suite at the Trump International Hotel. There, Polaroid announced that it will enter the commercial security video industry and was looking to appoint regional managers, sales and training managers and interviewing integrators to manage their own protected territories. The company plans to open for business in the early summer with product shipments following a month later.

Polaroid will provide enterprise-class solutions, which are also cost-effective for small, multi-location organizations including analog, digital and IP cameras; NVRs, DVRs and hybrid DVR recording devices; Video Management Software (VMS) and wire and cable – all carrying the World Famous Polaroid logo.

“Polaroid looks at video surveillance differently than most surveillance organizations,” explains Nathan Needel, COO and executive vice president. “We have identified how video analytics, video management software and the current generation of high performance cameras can change the way we all look at surveillance. We think of the camera as a sensor which can be used for an unlimited number of applications, ranging from business intelligence to smoke detection, customer service improvement, corporate policy enforcement and, if people are in danger, among others. With Polaroid surveillance hardware and software, customers will be able to produce information, not just evidence, instantly.”

Product highlights include minidome cameras with up to 10MP resolution; LPR Cameras, small bullet cameras with a 700 line analog, 1MP, 1.3MP, 3-12 MP resolution; mini-PTZ cameras with a 2 MP resolution, 360 degree cameras with 3, 5, 10, 14 and 20 MP resolution; the VMS is compatible with over 1800+ cameras from 80 different manufacturers; and, best of all, a 10-year warranty.  Polaroid is the only company to offer such a long-term warranty.

Polaroid will employ an integrator-centric channel strategy. There will be regional Polaroid sales managers along with technical and sales training managers offering CEU-accredited courses. The Polaroid regional sales managers will hire and direct Polaroid sales representatives who will administer their protected territories, selecting and managing Tier 1 Polaroid-certified security integrators. Uniquely, a Polaroid integrator’s territory will be protected from unauthorized companies. This will also provide end-user customers with their own dedicated integrator, eliminating the concerns of who is responsible for what.

For more information on joining the Polaroid team, interested individuals and integrators should contact Vice President Nathan Needel at 813-426-3549 or Nathan(at)PolaroidUSA.com.